Senior Motion Designer, Art Director, and Creative Lead with 8+ years shaping how brands move.
I lead projects from their strategic and conceptual foundation through to frame-level execution, treating motion not as a final polish, but as the idea itself. Currently working as a Creative Lead at Superside, I own creative strategy across projects, lead a team of top-tier creatives, and work closely with project management to protect quality, timelines, and budget. My perspective is rooted in motion: how a concept lives in time: pacing, easing, transitions, and the behaviour of type and logos. I've led motion and art direction for clients including Google, Marriott Bonvoy, Microsoft, and Pfizer, building concepts that turn complex ideas into visually engaging, on-brand motion across markets.
I care about motion as a system, not a one-off: reusable toolkits, motion principles, and frameworks that keep work consistent across markets and teams. I'm equally drawn to where motion meets emerging creative technology, AI-assisted production and generative video, building workflows that scale creative without losing craft.
Barcelona-based, working remotely with global teams.
